Vallejo Logo Animation

This is my first project from Gunner School. I chose a company that I really like as I use their paint products. After reading about their identity refresh, I tried to capture the multiple meanings packed into the brand. Their logo is meant to reflect inspiration, symbolize a container for creativity and inspiration, and in shape be an abstraction of loading a paintbrush. The idea behind my animation is what happens when inspiration hits. An idea forms, paint is chosen, brush strokes are formed and along with you on the journey is Vallejo.

  • How did you do the brush strokes?

    I found a free pack of paint stroke brushes. Then after finding a set I wanted to use, I brought them into Illustrator and used trace image to vectorize them. Then to animate them I made a precomp for each one. Duplicate the stroke, matte the one under it to it, then animate it sliding from the edge to the resting positon. Don’t forget a little turbulent displace too.

  • What about the text reveal?

    I found some cool tutorials about making a brush stroke out of a precomp with fractal noise and played with the settings until it looked right. Then it’s putting trim paths, trace paths, and the brush precomp together.

  • How was the splatters done?

    Similar to the brush strokes, found a free splatter brush pack, vectorized it, then animated a simple choker effect.